Supplements Boom

Kakadu enters the $1b

alternativeHealth boom.

Australians spent more than $300 million on herbal medicines,
vitamins and other dietary supplements through health food stores
and direct marketing with another $700 million going through
supermarkets and selected pharmacies according to
The Complementary Healthcare Council.

Kakadu Juice, made from potent bush tucker and fortified with
world class plant foods is entering the expanding supplements
market. This cocktail of essential nutrients supplies an
abundance of slow release energy, vitamins, minerals,
antioxidants, enzymes, bioflavanoids, chlorophyll, protein,
essential oils (3, 6 & 9) and fibre for fortifying the diet the
way nature intended – from cold pressed whole foods.

Around 75 per cent of Australians, including 92 per cent
of women aged 20-24, took at least one dietary supplement

Total sales rose 7 per cent over the past year, but the
nutritional oils market jumped 26 per cent to reach
$86 million, largely fuelled by the growing popularity of
omega-3 fatty acids. Products used to ease inflammation and
joint swelling associated with arthritis, continued to occupy
the biggest shareof the market, with $138 million in sales.
Multivitamins and minerals also recorded a growth in sales
to $106 million. Women’s health was another big seller
with men’s health gaining ground with 24% growth.

The popularity of alternatives is being driven by baby
boomer's who were at an age when they are increasingly
taking responsibility for their well being.

There’s no doubt a lot more people are using supplements
and seeking to educate them selves about essential
nutritional requirements.

The scientist behind Kakadu Juice have done decades of
research to create a potent, concentrated, delicious beverage.

Are you ready for Kakadu.

Native superfoods

Nutritional Food

Bush Tucker is being enthusiastically embrace and public perception is evolving.
Wild herbs and fruits are finding their way into everything from jams to salad dressing
and an amasing nutritional supplement. From as far away as the Kakadu restaurant in

China, menus and supermarkets shelves are discovering bush tucker.

Not only do many of our native bush foods taste good but research has suggested some
may be "superfoods" with exceptionally high levels of disease-fighting anti-oxidants.

Australia's original inhabitants lived off the land for many thousands of years and have
an intimate knowledge of nature’s bounty. Now appreciation for these botanicals is
spreading in culinary and scientific circles.

Scientists throughout Australia, collaborating with Aboriginal elders are identifying
the power contained with in these ancient plants.

Chefs find that the flavours are stronger and the products have more punch so you need
to use less. "It's phenomenal , there's been a 100 per cent increase in the number of people
who want to know more." says Dale Chapman, a chef at The Dilly Bag.

Bush Tucker may have been overlooked for many years but they are products that,
if used the right way, provide wonderful results.